FOR IMMEDIATE RELEASE
AMC THEATRES® BRINGS THE IMAX EXPERIENCE® TO AMC AVENUE FORSYTH 12
Harry Potter and the Deathly Hallows – Part 2: An IMAX 3D Experience Opens July 15
Cumming, GA – (July 6, 2011) – AMC Theatres (AMC), a leading theatrical exhibition and entertainment company, announced today that guests visiting AMC Avenue Forsyth 12 can now enjoy The IMAX Experience from IMAX Corporation (NYSE: IMAX; TSX: IMX), when Harry Potter and the Deathly Hallows – Part 2: An IMAX 3D Experience opens July 15.
The IMAX Experience combines crystal-clear images, powerful digital sound and customized theatre geometry to create a uniquely immersive movie experience. The IMAX® theatre at this location has been custom-designed for use in a multiplex theatre. To maximize the field of view in the modified auditorium, the screen was replaced with a larger, slightly curved and specially treated IMAX screen positioned closer to the audience.
IMAX’s digital projection system combines two digital projectors with IMAX’s proprietary image enhancer and custom lenses to create an image with greater clarity, brightness and contrast. The images on screen are complemented by IMAX’s latest sound system, which features its proprietary loudspeaker technology and uncompressed digital sound. This sound system has ten times more dynamic range, cuts down on distortion and provides a sound quality that feels more immersive, especially with the added acoustic paneling that absorbs sound and removes echo.
The addition of IMAX at AMC Avenue Forsyth 12 builds upon decades of AMC offering the best and broadest menu of entertainment choices for guests seeking an unparalleled experience. Guests at AMC Avenue Forsyth 12 will take in the world’s most immersive cinematic experience when Harry Potter and the Deathly Hallows – Part 2: An IMAX 3D Experience opens on July 15. The movie has been digitally re-mastered into IMAX’s format exclusively for presentation in the IMAX auditorium. In addition to IMAX-formatted movies, AMC delivers other types of entertainment to guests, including live and pre-recorded alternative content events.
The IMAX theatre at AMC Avenue Forsyth 12 will feature Hollywood’s biggest movies that have been digitally re-mastered into IMAX’s format.
Other upcoming Hollywood movies to be released in IMAX format include: REEL STEEL (Oct. 07), PUSS and BOOTS (Nov. 04), HAPPY FEET 2 (Nov. 18), MISSION IMPOSSIBLE (Dec. 16) and THE ADVENTURES OF TINTIN (Dec. 28).
Combining IMAX’s revolutionary digital projection system, customized theatre geometry, specially designed screen and powerful digital audio system with AMC’s guest service and innovative products and amenities will make AMC Avenue Forsyth 12 a premier destination for entertainment. The new IMAX theatre maximizes the experience for guests so they feel as if they are IN the movie they are watching.
The opening of the IMAX theatre at AMC Avenue Forsyth 12 is part of a joint-venture agreement by AMC and IMAX to install more than 115 IMAX digital projection systems at AMC locations in major U.S. markets and Canada.
About AMC Entertainment Inc.
AMC Entertainment Inc. delivers distinctive and affordable movie-going experiences in 360 theatres with 5,128 screens across the United States and Canada.
The company operates 24 of the 50 highest grossing theatres in the country, including the top three. AMC has propelled industry innovation and continues today by delivering premium sight and sound, enhanced food and beverage and diverse content. www.AMCTheatres.com.
About IMAX Corporation
IMAX Corporation is one of the world’s leading entertainment and technology companies, specializing in the creation and delivery of premium, awe-inspiring entertainment experiences. With a growing suite of cutting-edge motion picture and sound technologies, and a globally recognized entertainment brand, IMAX is singularly situated at the convergence of the entertainment industry, innovation and the digital media world. The industry’s top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and as such, the IMAX network is among the most important and successful theatrical distribution platforms for major event films around the globe. The Company’s new digital projection and sound systems – combined with a growing blockbuster film slate – are fueling the rapid expansion of the IMAX network in established markets such as North America, Western Europe, and Japan, as well as emerging markets such as China and Russia. IMAX theaters deliver the world’s best cinematic presentations using proprietary IMAX, IMAX 3D, and IMAX DMR® (Digital Re-Mastering) technologies. IMAX DMR enables virtually any motion picture to be transformed into the unparalleled image and sound quality of The IMAX Experience.
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo and Shanghai. As of March 31, 2011, there were 528 IMAX theatres (408 commercial, 120 institutional) operating in 46 countries.
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience® and The IMAX Experience® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).